Hello! My name is Reina Mardini, and I am a Creative Director based in Dubai, with over 6 years of experience in the fashion and beauty industry.

Skills & Experiences

Creative Direction

Creative Direction

Directing end-to-end creative campaigns from ideation through implementation while optimizing resource management and workflow efficiency to deliver high-quality outputs.

Directing end-to-end creative campaigns from ideation through implementation while optimizing resource management and workflow efficiency to deliver high-quality outputs.

Marketing Strategy

Marketing Strategy

Developing and designing marketing strategies and plans tailored to market insights and reflective of brand's identity, vision and goals.

Developing and designing marketing strategies and plans tailored to market insights and reflective of brand's identity, vision and goals.

Leadership

Leadership

Proficiency in leading creative teams for over 3 years in delivering campaigns, overseeing strategic planning, developing concepts, directing photo and video shoots, and producing marketing assets.

Proficiency in leading creative teams for over 3 years in delivering campaigns, overseeing strategic planning, developing concepts, directing photo and video shoots, and producing marketing assets.

360 Campaigns

360 Campaigns

Overseeing comprehensive brand campaigns with an omnichannel approach, while leading the creation, execution, and optimization of both paid and organic marketing assets to enhance reach and engagement objectives.

Overseeing comprehensive brand campaigns with an omnichannel approach, while leading the creation, execution, and optimization of both paid and organic marketing assets to enhance reach and engagement objectives.

Design Thinking

Design Thinking

A multifaceted skill set facilitating effective leadership in crafting and executing major campaigns, driving meaningful customer interactions, and boosting sales growth.

A multifaceted skill set facilitating effective leadership in crafting and executing major campaigns, driving meaningful customer interactions, and boosting sales growth.

Project Management

Project Management

Initiating the efficient coordination, planning, execution, and completion of multifaceted projects, ensuring seamless collaboration among team members, internal and external stakeholders from initiation through to finalization.

Initiating the efficient coordination, planning, execution, and completion of multifaceted projects, ensuring seamless collaboration among team members, internal and external stakeholders from initiation through to finalization.